Katherine Laparan
Wednesday, June 25, 2025
4 min read

Best AEO Agencies Helping Brands Get Discovered in GenAI Answers

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AI
AEO

Search is changing. Ranking on Google isn’t the only goal anymore—your brand also needs to show up in AI-generated answers. Tools like ChatGPT and Google AI Overviews pull content directly from trusted sources, often without a traditional click. That’s where Answer Engine Optimization (AEO) comes in. AEO focuses on structuring content so AI systems can understand and use it, helping your business stay visible even when users never leave the search interface.

AEO is an emerging field, and choosing the right agency to help you navigate this shift is crucial. In this article, we’ll explore the top AEO agencies worldwide—those with the expertise to make your content AI-ready and ensure your brand remains visible in an increasingly zero-click world. For a deeper dive into what AEO entails and why it’s critical for your business, check out our comprehensive guide on What is Answer Engine Optimization?

What GenAI means for search—and why you need an AEO agency

GenAI tools synthesize information from multiple sources to generate direct answers. Instead of just showing a list of links, these AI platforms extract relevant content from the web—either in real time through browsing or from their training data, which includes previously indexed web content—and provide a summary or response based on their internal knowledge. GenAI models rely on structured data, clear content, and recognizable entities to build accurate answers.

As search engines evolve into answer engines, businesses must optimize their content for these AI systems to ensure visibility and relevance in AI-generated responses. AEO agencies excel at structuring content to meet these needs, making sure it’s understandable, trusted, and ready for AI tools to use.

What is an AEO agency

An AEO agency specializes in optimizing content so it can be used effectively by AI-driven search tools and platforms. Unlike traditional SEO, which focuses on ranking high in search engine results, AEO ensures that your content is structured in a way that makes it easy for AI tools to extract, understand, and present your information in responses. These agencies focus on clarity, entity identification, schema markup, and content formatting, which are all essential for AI to trust and reuse your content.

Top AEO agencies today

1. BetterAnswer

Specializes in enhancing brand visibility within AI-driven search platforms like ChatGPT, Google AI, and Claude, among others. Their primary objective is to position clients as authoritative answers across top AI platforms, aiming to drive increased traffic and revenue through proven AEO strategies. BetterAnswer boasts a team of SEO and AEO experts with real-world experience, delivering results that enhance AI-driven visibility and generate measurable business growth.

2. scandiweb

Known for its AI search optimization services, scandiweb integrates SEO and AEO, particularly for eCommerce and B2B sites. They help businesses increase visibility and drive traffic by optimizing content for AI tools, ensuring it is used in AI-generated answers and recommendations.

3. NewTarget

Provides a complete AEO service designed to optimize content for all major AI platforms. Their approach combines content optimization and AI visibility to ensure brands are featured in AI-generated answers across multiple platforms.

4. Gorilla Web Tactics

Offers AEO agency services, focusing on AI search and content optimization. They specialize in ensuring that content is recognized and featured in AI-driven search results.

5. Ideadeco

Focuses on AEO copywriting strategy, helping content teams produce machine-readable content that also engages users. They focus on clarity and structure to ensure that content is easily used by AI tools while still being appealing to users.

6. Alev Digital

Focuses on optimizing content for AI-driven search results. They enhance brand visibility by structuring content to align with AI tools like ChatGPT and Google AI, ensuring that content is clear, concise, and easily understood by AI tools.

7. The Wick Firm

Specializes in AEO strategies to drive visibility across AI-powered search engines, with an emphasis on clear and concise content structure.

8. RetainTrust

Offers AI-powered content optimization services that focus on ChatGPT and other AI tools. They provide strategies to ensure that content is recognized and used by AI, boosting visibility across AI-driven search results.

What makes a great AEO agency?

  1. Clear understanding of LLM behavior and prompt testing. A great AEO agency understands how AI models like ChatGPT, Gemini, and Perplexity interpret content. They use prompt testing to evaluate how AI summarizes or presents your content, ensuring it’s AI-ready.
  2. Ability to structure content around entities, not just keywords. Top AEO agencies optimize content by focusing on entities—key concepts, people, and products—rather than just keywords. This helps ensure content is easily recognized and understood by AI models.
  3. Schema strategy beyond basic markup. Effective schema usage is key for AEO. A strong agency goes beyond basic markup; they ensure that schema is aligned with the actual content on the page, helping AI tools better understand the page’s meaning, context, and relationship to other entities.
  4. Demonstrated experience optimizing for AI Overviewss, ChatGPT, Perplexity, and other LLMs. The best AEO agencies have a proven track record optimizing content for the major AI platforms. They create content designed to appear in AI-generated answers and summaries.
  5. AEO-specific audits, tools, or case studies. Leading AEO agencies offer AEO-specific audits and tools to identify content gaps and test AI readiness. Their case studies and results demonstrate their ability to optimize for AI visibility.

How to find the right AEO agency for your business

1. Assess your internal readiness.

Check if your CMS can handle structured data updates and your team is prepared to support content restructuring and ongoing collaboration.

2. Look for industry alignment.

Pick an agency with experience in your niche. For example, eCommerce businesses need strong product-level AEO, while B2B brands benefit from optimized technical content.

3. Understand their approach.

Some agencies prioritize short-term tests; others build long-term strategies. If you want lasting impact, choose one with a structured, forward-looking AEO plan.

4. Consider your budget.

Match the agency’s offerings to your goals and resources. Make sure they’re transparent about pricing and clear about what’s included in the scope.

If you want lasting impact, choose one with a structured, forward-looking AEO plan.

Final thoughts

Visibility in AI matters more than ever as AI-driven tools like ChatGPT and Google AI Overviews become the go-to sources for answers. Optimizing your content for these platforms is about making sure your content is relevant today, when users turn to AI for fast, accurate responses.

AEO helps you future-proof your brand by remaining front and center in a rapidly changing search landscape. If you’re looking to boost your AI visibility, BetterAnswer offers proven AEO strategies to ensure your content is visible and authoritative across top AI platforms, helping you stay competitive in the AI-powered future.

If you’re ready to optimize your content for AI, consider BetterAnswer AEO services and start your journey towards improved visibility today.

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