We work behind scenes to ensure AI engines prioritise your brand over competitors, when people ask about topics related to your industry, products, or services.

This means you get listed first instead of others being recommended.

Audit your AI visibility

Why being a top recommendation that AI gives to a user matter for a business?

The number of ChatGPT visitors doubled in the last quarter

Source: AI Impact on search engines

123%

increase in AI referral traffic to websites

70%

of people use AI to discover products & services

61%

of GenZ prefer AI tools over traditional search engines

Meet Lina Ivanova

BetterAnswer co-founder & traffic acquisition expert

People ask ChatGPT or Preplexity for advice and you want your brand, product or service to be recommended to affect consumer buying decision.

What are results of Better Answer AI optimization?

AI optimization helps your brand appear as the top recommendation, boosting visibility and attracting more customers compared to before.

Before
After

Artyom Jurkevich

BetterAnswer Co-founder & Growth Lead

AEO is like SEO, but instead of aiming for Google rankings, we're making sure AI answering engines can find, understand,
and favour your content when generating answers.

Our 5-step AEO optimization roadmap

1

Research & Audit

Deep-diving into your audience’s questions and analysing of your current AI search visibility to uncover high-impact optimization opportunities.
2

Conversational Content Design

Developing concise, natural-language answers using FAQs, bullet points, and structured content formats designed for AI-driven platforms.
3

Technical SEO & Schema

Applying validated structured data and optimizing your website’s performance to ensure AI engines can crawl and interpret your content effortlessly.
4

Building Brand Authority

Strengthen your brand’s credibility through authoritative backlinks, strategic partnerships, and media placements that AI trusts and references.
5

Monitoring & Refinement

Leveraging specialized AEO tracking alongside SEO metrics and statistics to measure results and iteratively improve your AI search presence.

Meet Olegs Orlovs

BetterAnswer Tech Lead

Our AEO process is data-driven and designed to boost your brand’s visibility.
We follow a clear roadmap — from understanding your AI search position to helping you become an industry leader.

Our AEO success stories

TOP 1 in AI RESULTS

A small boutique selling artisan-crafted home decor is now among ChatGPT’s and Perplexity’s top picks, right next to retail giants
in the USA.
AI visibility

+44%

AI referral traffic

+54%

Overall traffic

+12%

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TOP 1 in AI RESULTS

Ask ChatGPT for “eco-friendly food packaging suppliers in the UK” and Enviropack shows up—front and center. Their listing isn’t generic. It’s detailed, location-aware, and complete with a direct link, service hours, and product focus.
AI visibility

+58%

AI referral traffic

+82%

Overall traffic

+17%

Show details
Download case study

TOP 1 in AI RESULTS

The Baltics’ leading travel brand is now topping ChatGPT listings for queries like “Which travel agency is the best?” across Lithuania, Latvia, and Estonia.
AI visibility

+55%

AI referral traffic

+140%

Overall traffic

+16%

Show details
Download case study

How do we measure our results?

We use AnswerRank - a tool we built to track your keyword rankings, competitor visibility, and AI referral traffic - giving us the insights needed to grow your brand with AEO.

Meet Dmitry Kravcenko

PhD. AI Scientist & LLM Architect

AnswerRank leverages my experience in training large language models for relevance assessment, clarity and ranking signals
to optimize your content and boost your
brand position.

Who we are and why AEO is our mission?

We spent nearly 10 years as a leading SEO team for eCommerce, B2B, and SaaS businesses, and now we’re stepping into the future with AEO.

In 2024, we saw a 1,200% surge in traffic from AI chats in just 7 months. This made us realise that users were shifting platforms. Recognizing this change, we combined our expertise in SEO, content, and reputation management with AI research, mastering LLM algorithms to dive into the exciting world of AEO.
That’s how BetterAnswer was born.

Our team is ready to

kick it off for your brand

Schedule a call or Submit the Form

Tell us about your business and goals and let’s discuss how we can help you dominate AI search results.

Receive a Free Mini Audit

We'll analyze your visibility in AI-powered search engines and highlight where you are and where you can improve.

Review Your Custom AEO Strategy

We’ll craft a tailored AEO strategy based on over 100 key parameters, to help you rank higher in AI search.

Kick Off the Program

We’ll implement your strategy and optimize your website for AI, setting you up for sustained growth and visibility.
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